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"Once again, Arne Dietrich proves that he's one of the brightest thinkers on the planet. With great insight, clarity and humor, How Creativity Happens In The Brain is a much needed breakdown of the neuroscientific hows and whys of creativity. This book is fantastic - a must read!"

- Steven Kotler, a New York Times bestselling author

"In this brilliantly original book, Arne Dietrich ruthlessly demolishes all the nonsense about "left brains" and "divergent thinking," and sets out a bold new theory of creativity. Written with verve and panache, this is a must read for anyone interested in how brains generate new ideas."

- Dylan Evans, author of Risk Intelligence and Placebo: Mind over Matter in Modern Medicine

“This is a remarkable book, coming from the guy doing the best work on the brain and creativity. Dietrich describes the role of the brain in creativity and clearly identifies what can and cannot be said about the neural basis of creative thinking. Dietrich accomplishes a great deal, and yet does it while minimizing impenetrable neurolingo and cumbersome academese. If you are interested in reliable information about the brain and creativity, this book is for you.”

- Mark Runco, Editor, Creativity Research Journal

"Arne Dietrich's new, groundbreaking book is a welcome, bracing plunge into the icy waters of clear thinking… Dietrich's writing style is both accessible and leavened by a wonderfully wicked sense of humor. All in all, this makes for a great - and transformative - read."

- Gary Vikan, former Director of the Walters Art Museum, Baltimore, USA

"It is hard to imagine a finer single volume introduction to consciousness than this one. The most original and thought-provoking aspects of the text relate to the author’s own work.  The “transient hypofrontality hypothesis” is a daring attempt to establish altered states of consciousness as transient downregulations in the prefrontal cortex …  It is a doctrine well worth consideration and the best neuro-physiological account of altered states of consciousness currently available."

- John J. McGraw, University of California, San Diego

"This book is wonderful, the best I've read in a long time. Arne Dietrich … explains [the topic] with grace, humor and precision that seems effortless until you read competing books and realize how hard his job really is. The Introduction to Consciousness is the clearest, most humble and down-to-earth picture of the study of consciousness I know."

- Sebastian Thaler

Tales from the Hallucination Zone
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